The “Ghost Director”: The Most Expensive Salary Is the One That Produces Nothing
We bring deep, functional expertise, but are known for our holistic perspective: we capture value across boundaries…
tactical
creative
direction
for games
We lead games from concept to buildable strategy.
Product direction, viability, monetization & team alignment.
WE PROVIDE PRAGMATIC GAME DIRECTION TO TURN AMBITIOUS IDEAS INTO BUILDABLE GAMES
CS Squared Games is a direction-focused game studio that helps teams decide what they should actually build.
We work with indies, startups and investors to align creative ambition with real budgets, production capacity and market fit — before they commit to full development. Our role is to clarify vision, reduce risk and keep your game shippable instead of stuck in endless iteration.
what we do
We help studios build games they can actually ship.
From concept to scope, we turn ideas into viable products.
GAME DIRECTION
We guide teams through product direction, scope planning, budgeting and monetization strategy to avoid costly reworks and make your game buildable from day one.
Creative Direction
We shape the game’s identity, player fantasy and narrative pillars to reduce reworks and build a cohesive experience across gameplay, art and UX.
Art direction
We support teams with moodboards, visual benchmarks, art pillars and vendor guidance to ensure consistent style and cost-efficient production from early stages.
GAMES NEED MORE THAN IDEAS — THEY NEED DIRECTION
We align vision, scope, art and UX into buildable product strategies.
Great games don’t come from endless iteration — they come from decisive direction.
HOW WE THINK
Strong games require strong decisions.
PLAYER-CENTRIC SCOPE
We align features and scope based on player needs, not wishlists. Real players, real constraints, real priorities.
BUILDABLE STRATEGY
We turn vision, budget, art and UX into a coherent product strategy you can actually build without endless iteration.
CREATIVE & ART ALIGNMENT
We define style pillars, moodboards and visual rules that keep your vendors and internal teams consistent and cost-efficient.
ACTIONABLE DOCUMENTATION
We deliver concise documentation that drives decisions: core loops, economy, FTUE, UX flows and economy. Every document is a tool, not a lecture.
what Clients Say
“We stopped debating and started building. CSSquared cuts ego-driven decisions and protects what matters: the player and the product.”
Dong-ha Park , Senior Game Director
“Collection of weapons is genuinely cool and busting the masters of its samey levels is satisfying.”
kevin jones , game review
“Absolutely stunning and intimate cinematography. Immensely emotional journey”
rorert fox, pc gamer
“Collection of weapons is genuinely cool and busting the masters of its samey levels is satisfying.”
kevin jones , game review
“Absolutely stunning and intimate cinematography. Immensely emotional journey”
rorert fox, pc gamer
CLEAR PATH TO SHIPPING
“Thanks to his strategic roadmap and design systems, we finally had a clear path to actually ship the game.”
Dong-ha Park , Senior Game Director
TURNING VISION INTO STRATEGY
“He transformed our creative vision into a coherent product strategy; everything after felt focused and realistic.”
Yelena Ivanova , Senior Art Director
DESIGN SYSTEMS DEVELOPERS LOVE
“He created a modular design system that our engineers could implement cleanly and scale easily.”
Fu Yi , Lead Developer
FROM CONCEPT TO PLAYABLE LOOP
"What was an abstract idea became a playable game loop thanks to his structured design and feedback."
Tom Walker , Lead Game Designer
CREATIVE DIRECTION WITH PURPOSE
“Absolutely stunning and intimate cinematography. Immensely emotional journey”
Won-hee Seon , Lead Animator
NO 'ART FOR ART'S SAKE'
“He showed us that the art style we loved wouldn’t sell. Following trends saved the project.”
Akiko Mori , Art Director
SPECS BASED ON MARKET REALITY
“His documentation wasn’t about what we wanted to build — it was about what players actually pay attention to right now.”
Kenji Takahashi , Head of Technology
REMOVING WASTEFUL DETAILS
“He cut unnecessary polish that would add cost but no value, because players don’t notice it in trending titles.”
Jesus Garcia , Mobile Developer
MOBILE FEATURES PEOPLE EXPECT
“He didn’t ask what we wanted to innovate. He asked what players already love today, and made us build that.”
Yakov Mamontov , Mobile Developer
VR DESIGN ALIGNED WITH TRENDS
“He replaced unique but confusing interaction ideas with trend-based UX that players already understand.”
Yuta Nakamura , VR Developer
